[Bob Tanner]

After seven years of searching, the IndyCar Series finally has a legitimate title sponsor.

Izod, one of several clothing brands under the Phillips-Van Heusen umbrella, has announced a six-year, $10 million agreement to become the lead logo for the series, now rechristened the Izod IndyCar Series.


autosport.com - IRL News: Analysis: Izod deal boosts IndyCar

$10 million doesn't sound like a lot of coin when it comes to sponsoring an entire series, does it?

[WestCoast]

Originally Posted by Bob Tanner

$10 million doesn't sound like a lot of coin when it comes to sponsoring an entire series, does it?

No kidding, that's probably what Ferrari spends on entertaining their guest and sponsors any given month.

[kkfan91]

Try saying Izod Indycar Series 5 times fast

[Bob Tanner]

Originally Posted by WestCoast

No kidding, that's probably what Ferrari spends on entertaining their guest and sponsors any given month.

Do you think they spend only that on hospitality, meet&greets, back slapping and Hookers R Us? My guess would have been a little higher.

From Reuters, May 6, 2009:
NEW YORK (Reuters) - NBC Universal, a unit of General Electric Co, plans to say next week that the entry price for a 2009 Super Bowl 30-second ad will be $3 million, the Wall Street Journal said on Tuesday.

The $3 million mark has never been the starting price for a commercial at the Super Bowl, though individual slots have sold for that much before, the report said.

Three million for 30-seconds versus 10 million for an entire season???!!! Either Van Huesen just got the advertising deal of the Century or we're seeing a [once great] racing series is serious danger of going down the tubes and Van Huesen is just feeling philanthropic.

[Bob Tanner]

Here is what $10 million buys you: